Ask: Rethink the way Pinterest presents itself in the digital ad space to develop a brand experience that both reaches an advertising audience and entices them to use Pinterest as an advertising platform.
Solution: Show advertisers how to advertise on Pinterest.
| live client |b2b campaign |
background
Pinterest is a unique platform looking to expand its advertising offerings to advertisers.
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Pinterest stands out from other platforms with its emphasis on visual discovery and personalization, inspiring users to take action on their ideas.
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The focus is less on who users follow and more on what they want to do, creating a personal experience that begins with the individual.
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Pinterest aims to extend this unique value proposition to advertisers, offering them the opportunity to tap into the platform's distinctive approach to inspire and motivate users.
realization
audience truth
Advertisers want to create non-disruptive ads that capitalize on cultural moments to create a lasting impact.
insight
Pinterest and Pinterest ads are part of one experience.
yet
problem
Advertisers view Pinterest as a platform with limited advertising capabilities.
Opportunity:
Advertising on Pinterest is inherently native, unobtrusive, and organic, yet advertisers overlook this potential. With an audience consistently seeking the next big idea, why not challenge advertisers' assumptions and showcase the platform's distinctive advertising approach?
strategy
Give advertisers a taste of their own medicine.
solution
Ads Live on Pinterest: A three-part creative stunt campaign that shows the range of Pinterest's advertising, inspiring advertisers to experiment with them on the platform.
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Watch the case study video below:
my role
Strategy & storytelling
Deck & timeline development
Live client management
Qualitative and quantitative research
Live B2B pitch to the Pinterest team
the team
Kyle Brubaker (AD)