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Ask: Rethink the way Pinterest presents itself in the digital ad space to develop a brand experience that both reaches an advertising audience and entices them to use Pinterest as an advertising platform.

Solution: Show advertisers how to advertise on Pinterest.

| live client |b2b campaign |


Pinterest seeks to expand its advertising offerings to advertisers.

  • Pinterest stands out from other platforms by inspiring users through visual discovery, motivating them to bring their ideas to life.

  • At Pinterest, it's less about who you follow, more about what you want to do. The platform offers a personal experience centered around the individual.


audience truth

Advertisers aim for impactful, culturally relevant, non-disruptive ads.


Pinterest and Pinterest ads are part of one experience.





Pinterest's unique advertising approach is overlooked by advertisers. Why not challenge their perceptions by showing them the right way to advertise on the platform? 

Advertisers view Pinterest as a platform with limited advertising capabilities.


Give advertisers a taste of their own medicine. 


Ads Live on Pinterest: A three-part creative stunt campaign that shows the range of Pinterest's advertising, inspiring advertisers to experiment with them on the platform.


Watch the case study video below:

the team

my role

Strategy & storytelling

Deck & timeline development 

Live client management

Qualitative and quantitative research

Live B2B pitch to the Pinterest team

Joe Kuhns (CW)

Kyle Brubaker (AD) 

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