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Pinterest

Ask: Rethink the way Pinterest presents itself in the digital ad space to develop a brand experience that both reaches an advertising audience and entices them to use Pinterest as an advertising platform.

Solution: Show advertisers how to advertise on Pinterest.

| live client |b2b campaign |

background

Pinterest seeks to expand its advertising offerings to advertisers.

  • Pinterest stands out from other platforms by inspiring users through visual discovery, motivating them to bring their ideas to life.

  • At Pinterest, it's less about who you follow, more about what you want to do. The platform offers a personal experience centered around the individual.

realization

audience truth

Advertisers aim for impactful, culturally relevant, non-disruptive ads.

insight

Pinterest and Pinterest ads are part of one experience.

yet

problem

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Opportunity:

Pinterest's unique advertising approach is overlooked by advertisers. Why not challenge their perceptions by showing them the right way to advertise on the platform? 

Advertisers view Pinterest as a platform with limited advertising capabilities.

strategy

Give advertisers a taste of their own medicine. 

solution

Ads Live on Pinterest: A three-part creative stunt campaign that shows the range of Pinterest's advertising, inspiring advertisers to experiment with them on the platform.

 

Watch the case study video below:

the team

my role

Strategy & storytelling

Deck & timeline development 

Live client management

Qualitative and quantitative research

Live B2B pitch to the Pinterest team

Joe Kuhns (CW)

Kyle Brubaker (AD) 

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